Bo Jackson, a 62-year-old retired professional baseball and football player, is widely regarded as one of the greatest athletes in history. Known for his incredible athleticism and versatility, Jackson dominated two major sports during his career. As of 2025, his net worth is an impressive $25 million, earned through his sports career, endorsements, and business ventures. Married to Linda Jackson, a rehabilitation counselor, the couple has three children: Garrett, Nicholas, and Morgan.
Key Takeaways
- Unmatched Versatility: Bo Jackson’s ability to excel in both baseball and football remains unmatched.
- Endorsement Icon: His partnership with Nike revolutionized sports marketing and left an indelible mark on the industry.
- Business Success: Jackson’s ventures in banking, sports facilities, and food demonstrate his entrepreneurial spirit.
- Resilience: Overcoming a career-ending injury, Jackson has continued to thrive and inspire others.
Early Life
Bo Jackson was born Vincent Edward Jackson on November 30, 1962, in Bessemer, Alabama. He was the eighth of ten children in a close-knit family. From a young age, Jackson demonstrated extraordinary athletic abilities.
High School Excellence
At McAdory High School, Jackson excelled in multiple sports, including football, baseball, and track. His prowess as a running back and his record-breaking achievements made him a standout athlete, earning him a football scholarship to Auburn University.
College Stardom
Jackson attended Auburn University, where he continued to shine in football, baseball, and track. His exceptional performances across three sports solidified his reputation as one of the most gifted athletes of his generation.
Heisman Trophy Winner
In 1985, Jackson won the prestigious Heisman Trophy, awarded to the best college football player in the nation. His combination of speed, power, and agility set him apart from his peers.
Baseball Career
Jackson chose professional baseball over football initially, signing with the Kansas City Royals in 1986 after a controversial encounter with the Tampa Bay Buccaneers led him to forgo the NFL.
Major League Highlights
Jackson’s baseball career was marked by his powerful hitting and defensive prowess. He played for the Royals, Chicago White Sox, and California Angels, with standout moments including 32 home runs in 1989 and memorable All-Star Game performances.
Football Career
Despite focusing on baseball, Jackson joined the Los Angeles Raiders in 1987 after negotiating a contract that allowed him to play both sports. His unique blend of skills made him a standout running back.
NFL Impact
In just four seasons, Jackson rushed for 2,782 yards and scored 18 touchdowns. His highlight-reel runs and unmatched athleticism captivated fans and solidified his status as a sports icon.
Injury and Retirement
Jackson’s dual-sport career came to an abrupt halt in 1991 when he suffered a hip injury during an NFL game. The injury led to avascular necrosis, ultimately requiring hip replacement surgery.
Post-Injury Baseball
Despite the setback, Jackson returned to baseball and played for the Chicago White Sox and California Angels before retiring in 1994. His determination to overcome adversity remains an inspiring aspect of his legacy.
Endorsements and Earnings
Bo Jackson’s fame extended beyond the field through lucrative endorsements, particularly with Nike. His “Bo Knows” campaign became one of the most iconic advertising campaigns in history.
Nike Partnership
Jackson’s partnership with Nike transformed the cross-trainer shoe market, contributing to Nike’s dominance in the athletic industry. Remarkably, Nike continues to pay Jackson an annual stipend, recognizing his lasting impact.
Business Ventures
In addition to his sports earnings, Jackson has successfully ventured into business. He co-owns the Bo Jackson Elite Sports Complex and has invested in companies like N’Genuity, a food business.
Banking and Real Estate
Jackson is part of an investment group that owns the Burr Ridge Bank and Trust in Illinois, further diversifying his income sources.
Personal Life
Bo Jackson has been married to Linda Jackson for several decades. The couple’s three children—Garrett, Nicholas, and Morgan—have been a central part of his life post-retirement.
Education Promise Fulfilled
In 1995, Jackson fulfilled a promise to his mother by earning a Bachelor of Science degree in Family and Children Development from Auburn University, showcasing his commitment to personal growth.
Cultural Impact
Jackson’s influence extends far beyond sports. He became a cultural icon through his endorsements, media appearances, and even video games, such as Tecmo Bowl and Bo Jackson Baseball.
Television and Media
Jackson appeared in popular TV shows like Married… with Children and The Fresh Prince of Bel-Air. His charismatic presence further solidified his status as a beloved public figure.
Legacy and Recognition
Bo Jackson’s legacy as a dual-sport athlete remains unparalleled. His contributions to baseball, football, and popular culture have earned him numerous accolades and widespread admiration.
Hall of Fame and Tributes
Although he’s not enshrined in traditional sports halls of fame due to his abbreviated career, Jackson’s influence is celebrated in unique ways, including a dedicated building at Nike’s headquarters.
Conclusion
Bo Jackson’s journey from a talented high school athlete to a legendary dual-sport icon is a testament to his extraordinary talent, determination, and resilience. His impact on sports and culture is immeasurable, and his legacy continues to inspire future generations. Off the field, his commitment to family, education, and business showcases a life well-lived, proving that Bo Jackson truly knows how to excel in every aspect of life.