Founded in 2021 by Jennifer Stein-Bischoff, Supermix Studio is an innovative children’s clothing brand that empowers kids to design their own apparel. As of January 2025, the company has experienced significant growth, with an estimated net worth of $4.3 million and annual revenues reaching $110,000 in 2023. Jennifer, a seasoned fashion industry professional with over two decades of experience, has been instrumental in Supermix Studio’s success. She is married and a mother, balancing her family life with her entrepreneurial endeavors.
Key Takeaways
- Empowering Creativity: Supermix Studio’s model empowers children to express themselves through fashion, fostering creativity and individuality.
- Strategic Partnerships: The collaboration with Lori Greiner and Robert Herjavec has been pivotal in accelerating the company’s growth and market reach.
- Market Impact: The substantial post-Shark Tank sales increase underscores the effectiveness of television exposure in driving business success.
Innovative Business Model
Supermix Studio offers a unique platform where children can customize their clothing by selecting from a variety of designs and patches. This interactive approach not only fosters creativity but also allows kids to express their individuality through fashion. The product line includes denim jackets, sweatshirts, backpacks, and hats, all designed to serve as canvases for personalization.
Shark Tank Appearance
In November 2023, Jennifer appeared on Season 15 of Shark Tank, seeking a $250,000 investment for a 10% equity stake, valuing the company at $2.5 million. After negotiations, she secured a deal with investors Lori Greiner and Robert Herjavec: $250,000 for 20% equity and a 3.5% royalty until the initial investment was recouped. This partnership provided Supermix Studio with the resources and expertise to scale its operations.
Post-Shark Tank Growth
Following the Shark Tank episode, Supermix Studio experienced a substantial increase in sales, with weekly revenues soaring by over 2,500%. The brand expanded its product offerings and enhanced its online presence, leading to a significant boost in brand recognition and customer engagement.
Supermix Studio’s journey from a startup to a thriving business exemplifies the impact of innovative ideas and strategic partnerships in the fashion industry.